Color Palette by Archetype

Discover the ideal colors for your brand based on Jung's archetypes.

Select your brand archetype:

Innocent

#f5f5f0

#fde68a

#a7f3d0

#fbcfe8

Convey purity, simplicity and optimism with soft, light colors. Ideal for brands that want to project trust and comfort.

💡 Animation tip: Use smooth transitions, organic movements and slower frame rates to reinforce calm.